Luna
Lane
Promo + Abandoned Cart Flow:
Designed to Increase Revenue & Recover Lost Sales
Summary
This system is designed to capture attention, convert interest into action, and recover lost revenue, making it a high-impact email flow for any growing e-commerce brand.
Client
Luna Lane — Unisex Clothing Boutique
Audience
Style-conscious shoppers looking for versatile, modern pieces at accessible price points.
Luna Lane was launching a seasonal fall promotion, but:
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No structured campaign to drive traffic to new arrivals
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No system in place to recover abandoned carts
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Missed opportunities to increase average order value (AOV)
As a result, potential revenue was being left on the table.
The Problem
Design a two-part email system that:
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Promotes the fall collection with strong visuals
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Encourages product discovery and clicks
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Recovers abandoned carts quickly and effectively
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Increases overall conversion rate and AOV
The Goal
This project combines promotion + behavioral targeting:
1. Visual-first selling approach
Fashion shoppers respond to styling and aesthetics → strong imagery drives clicks.
2. Reduce friction in the buying process
Abandoned cart email is short, clear, and action-focused.
3. Encourage higher order value
Use bundles, styling suggestions, and product pairings.
4. Capture intent at the right time
Cart abandonment email is triggered while purchase intent is still high.
Strategy
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High-impact visuals drive engagement
→ Customers can quickly picture themselves wearing the items -
Clear product pathways increase clicks
→ Category sections reduce decision fatigue -
Cart reminders are frictionless
→ Users can return to checkout in one click -
Product recommendations boost AOV
→ Encourages additional purchases before checkout
Why This Works
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Promo Email Open Rate: 25–40%
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Click Rate: 2–5%
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Abandoned Cart Recovery Rate: 8–15%
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Revenue per Recipient (Cart Flow): High-impact driver
Expected Performance (Based on Industry Benchmarks)
If this were a live campaign, I would test:
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Discount vs no discount in abandoned cart email
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Urgency messaging (“Selling fast”, “Low stock”)
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CTA placement and repetition
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Different product recommendation styles
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Subject line variations for promo email
Optimization Opportunities
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