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Welcome + Lead Magnet Delivery

3-Email Welcome Flow Designed to Convert Subscribers into Coaching Calls

Design Approach

  • Clean, minimal layout to reduce cognitive load

  • Soft color palette aligned with wellness brands

  • Mobile-first spacing and hierarchy

  • Clear, easy-to-tap CTA buttons

  • Consistent branding across all 3 emails

Tools Used

  • HTML/CSS

  • Mailchimp

  • Canva

  • Email on Acid

Email #1 — Welcome + Lead Magnet Delivery

Purpose: Deliver value and set the tone

  • Warm, personal welcome

  • Immediate access to the mindset guide

  • Simple, calming layout

  • Soft introduction to Erin’s coaching philosophy

👉 Primary CTA: Download the guide

Flow Overview

A Glimpse of the Code

ErinWelcomeSnap.png
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