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Build Trust + Social Proof

3-Email Welcome Flow Designed to Convert Subscribers into Coaching Calls

Design Approach

  • Clean, minimal layout to reduce cognitive load

  • Soft color palette aligned with wellness brands

  • Mobile-first spacing and hierarchy

  • Clear, easy-to-tap CTA buttons

  • Consistent branding across all 3 emails

Tools Used

  • HTML/CSS

  • Mailchimp

  • Canva

  • Email on Acid

Email #2 — Build Trust + Social Proof

Purpose: Deepen connection and credibility

  • Short, relatable story

  • Reinforces core mindset beliefs

  • Includes testimonials to build trust

  • Keeps tone supportive and human

👉 Primary CTA: Continue engaging with Erin’s content

Flow Overview

A Glimpse of the Code

ErinNurtureSnap.png
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