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Luna Lane Abandoned Cart Email

Seasonal Product Launch Campaign Designed to Drive Sales & Create Urgency

Design Approach

  • Modern, editorial-style layout (fits boutique aesthetic)

  • Strong use of imagery to guide the eye

  • Clear section breaks for easy scrolling

  • Mobile-optimized product stacking

  • Consistent branding across both emails

Tools Used

  • HTML/CSS

  • Klayvio

  • Figma

  • Email on Acid

Email #2 — Abandoned Cart Reminder
 
Purpose: Recover lost sales

  • Personalized cart reminder

  • Product images + details

  • Clear “Complete Your Order” CTA

  • Minimal distractions to reduce drop-off

  • Optional product recommendations to increase AOV

 👉 Primary CTA: Complete Your     Order

Flow Overview

A Glimpse of the Code

Luna Cart Code Snapshot

Let’s Work Together

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