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Launch Announcement

Product Launch Campaign + Transactional Email Designed to Drive Sales & Improve Customer Experience

Design Approach

  • Modern, editorial-style layout (fits boutique aesthetic)

  • Strong use of imagery to guide the eye

  • Clear section breaks for easy scrolling

  • Mobile-optimized product stacking

  • Consistent branding across both emails

Tools Used

  • Klaviyo

  • HTML Email Development

  • Mobile-first Design

  • Lifecycle Email Strategy

  • Conversion Copywriting

Email #1 — Launch Announcement

  • Introduces Creator Command Center

  • Positions product as system simplification solution

  • Focus on benefits over features

👉 Primary CTA: Explore Dashboard

Flow Overview

Built in Klaviyo using reusable blocks and mobile-first design principles.

Let’s Work Together

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